Any time is the right time to get your company’s information into the hands of prospects and customers. Rack cards (also known as rack brochures), commonly found in restaurants, hotels, and motels, are an inexpensive way to catch the eye of passers-by and introduce them to your company. Or, consider using them in your company’s lobby with different products or services featured on each card.

Use your rack cards to drive traffic to your web-based marketing efforts (such as your company’s website, YouTube videos of products and services, your Facebook page, etc.) by including a Quick Response (QR) Code on your rack cards. When someone scans the QR code with their smartphone, they are immediately taken to the website designated by the QR code, where they can get even more information about your company and its offerings. Whenever possible, the website landing page should have specific information that has linkage to the content on the rack cards. Initial interest generated by the rack cards is therefore expanded by linking to additional (web-based) content.

Printing your rack cards with full-color artwork gives you a chance to feature your company’s products and services in style. Rack cards printed on glossy cardstock via color digital printing or full color process printing will be sure to impress. Plus, they are a great way to educate your prospects and customers and to allow them to get their questions answered on their own time. We would be happy to help you design and print rack cards for your company – give Kwik Kopy Printing Dallas a call!

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