A QR code (abbreviated from Quick Response code) is a specific matrix barcode that is readable by smartphones, dedicated QR code readers, and certain other equipment. If you need QR codes in printed materials in Dallas TX, Kwik Kopy Printing Dallas is your knowledgeable resource.
The QR code typically consists of black modules arranged in a square pattern on a white background, although other colors may also be used in place of black, and photos and other images can sometimes even be included in the QR code. The encoded information is most commonly a URL, although it may be text or other data.
QR codes are a great way to use your printed marketing materials to drive traffic to your web-based marketing efforts such as your company’s website, YouTube videos of products and services, your company’s LinkedIn page, your company Facebook page, or other relevant media. Include QR codes on your business cards, postcards, brochures, flyers, door hangers, newsletters, rack cards, product sheets, and sell sheets. When someone scans the QR code with their smartphone, they are taken to the webpage referenced by the QR code, where they can get even more information about your business and its offerings. Initial interest generated by the printed marketing materials is therefore expanded by linking to additional web-based content.
Do you have questions about incorporating QR codes into printed materials in Dallas TX? Kwik Kopy Printing Dallas has the knowledge and expertise to help you with integration of QR codes into your marketing materials. Contact our helpful print professionals to get started!