A QR code (abbreviated from Quick Response code) is a specific matrix barcode that is readable by smartphones, dedicated QR code readers, and certain other equipment. The code typically consists of black modules arranged in a square pattern on a white background, although other colors may also be used in place of black. The encoded information is most commonly a URL, although it may be text or other data.
QR codes are a great way to use your printed marketing materials to drive traffic to your web-based marketing efforts such as your company’s website, YouTube videos of products and services, your Facebook page, etc. Include QR codes on your business cards, postcards, brochures, flyers, door hangers, newsletters, rack cards, product sheets, and sell sheets. When someone scans the QR code with their smartphone, they are immediately taken to the website designated by the QR code, where they can get even more information about your company and its offerings. Initial interest generated by the printed marketing materials is therefore expanded by linking to additional (web-based) content.
Kwik Kopy Printing Dallas has the knowledge and expertise to help you with integration of QR codes into your marketing materials.