We’ve all seen them, but have we all realized the great marketing tool they are? Door hangers are a unique way to catch the eyes of prospective customers in a place where they are not expecting it. And, because door hangers must be physically removed from the doorknob, they are more likely to be read and make an impression that lasts beyond a mere glance.
Door hangers are inexpensive to produce and offer a wide range of possibilities in terms of design, color choice, and paper-stock.
Door hangers make it easy to target a specific audience or neighborhood that will benefit from the product or service you are advertising. They are a great way to distribute coupons and simply raise awareness about your company.
You can also use door hangers to drive traffic to your web-based marketing efforts (such as your company’s website, YouTube videos of products and services, your Facebook page, etc.) by including a Quick Response (QR) Code on your door hangers. When someone scans the QR code with their smartphone, they are immediately taken to the website designated by the QR code, where they can get even more information about your company and its offerings. Whenever possible, the website landing page should have specific content that has linkage to the content on the door hanger. Initial interest generated by the door hangers is expanded by linking to additional (web-based) content via the QR code.
When you sit down to develop your next marketing campaign, don’t overlook the effectiveness of door hangers. The staff at Kwik Kopy Printing Dallas is eager to help you utilize this innovative marketing tool.
An effective alternative to door hangers which has recently become available is Every Door Direct Mail (EDDM). Your jumbo postcard or other mailpiece can be sent using Every Door Direct Mail from the United States Postal Service (USPS). Every Door Direct Mail is a very cost-effective means of saturating a particular geographic area with a marketing mailing, since postage costs are significantly reduced and specific addressing is not required. EDDM can perform a function very similar to door hangers while eliminating the need for delivery labor.